Signage on University Buildings and Other Significant Assets: Corporate and Individual
- Vice President for University Relations
- Vice President, University Services
- Chief Marketing Officer
- Assistant Vice President for Capital Planning and Project Management
- Laura Johnson, Monique MacKenzie
University buildings and other significant assets may be named for non-University corporate entities or individuals to recognize significant gifts or in connection with sponsorships, in accordance with Board of Regents Policy: Namings. Such recognition may be in the form of a name, wordmark or logo (corporate identity), so long as the corporate identity meets the University standards and design guidelines as outlined in the policy and is consistent with the University’s brand and values. The signage proposal should be finalized by University Services and University Relations and described with specificity, including size, before it is presented to the Naming Committee for consideration and a decision whether to forward a recommendation for approval to the Board of Regents.
Units do not have the authority to commit to or approve signage specifics. The Vice Presidents for University Services and University Relations will jointly make the final determination regarding the acceptability of individual proposals for signage with a corporate identity. On the Crookston, Duluth, Morris, and Rochester campuses, they will make the decision in consultation with the Chancellor. The specific design and proposed mode of installation of any signs erected on or attached to significant University assets is subject to approval by the University Architect.
All signage must meet the following standards, as well as the other requirements contained in the University’s Signage and Graphics Standards (Standards). Sign size, which must be appropriate to the size and scale of the building or other asset, and sign placement will be determined by the University Architect, in consultation with University Relations.
- Surface mounted signs (wordmarks or logos) will be made of aluminum sheet in accordance with the Standards. White lighting is permitted behind the lettering on exterior signs. These signs may be washed in downlight or illuminated from below in white light only.
- Colored signs are not permitted, except as provided for above.
- The standardized, freestanding building ID signs across campus will not include logos or wordmarks other than those of the University of Minnesota.
- Exterior building signs will not identify individual occupants or programs within buildings, except where the college or program is the formal name of the building (Weisman Art Museum, Carlson School of Management)
These standards and processes apply for both University and non-University entities.
- Removing Signage
- If a naming is revoked (see Board of Regents Policy: Namings) that involves corporate or individual signage, University Services is responsible for removing the signage within 14 days of the decision.
- The initial cost of any donor-related signage will be paid from proceeds of the gift or sponsorship. The cost of any change in building signage requested by a corporate entity must, if approved, be paid by the corporate entity. If a naming is revoked by the Board, University Services will charge the cost of removal and replacement of the signage to the account where the proceeds from the naming sponsorship were originally deposited.
Corporate signage in the interior of a building is regulated by the University’s Sign and Graphic Standards, and is not governed by this policy (see Board of Regents Policy: Namings.)
University buses (owned, leased, or contracted) are not subject to this policy.
Reason for Policy
This policy helps ensure that University buildings and signage reflect the institution’s mission as an enduring institution of higher learning. The content establishes consistent aesthetics, standards, and quality while providing for acknowledgment of major gifts that support the programs of the University.
|Primary Contact(s)||Monique MacKenzie
- Physical structure that is owned or leased by the University of Minnesota, on any campus
- Corporate Identity
- Logo, wordmark or name that identifies a corporation
- Corporate Sponsor
- Non-University entity entering into a contract involving the provision of funds or other support with the expectation of public acknowledgement or promotional opportunity
- Significant university assets may be named after an individual or non-university entity; namings can be either honorary or associated with gifts or sponsorships
- Naming Committee
- Reviews naming proposals and submits recommendations to the President
- Graphic designs, symbols, emblems, or words used to identify a building or space
- Significant University Assets
- Tangible or intangible resources of the University that are of significant prominence or visibility. Assets include but are not limited to the following: colleges and schools; University-level academic programs, centers, and institutes; and buildings, significant portions of buildings, grounds, physical structures, streets, and areas.
- Consult with the Vice Presidents for University Relations and University Services to determine final approval of signage under this policy.
- University Foundation
- Work with policy owners early on during gift/sponsorship solicitation to ensure that a proposed corporate identity is consistent with University standards and only approved designs are presented to donor(s) and the Naming Committee.
- University Relations
- Jointly own the policy and associated documents, and make the final determination, in a timely fashion, regarding the acceptability of individual proposals for signage with a corporate identity.
- University Services
- Jointly own the policy and associated documents, and make the final determination, in a timely fashion, regarding the acceptability of individual proposals for signage with a corporate identity. Install any approved signage. Enforce the signage standards.
- January 2018 -
New Policy, Comprehensive Review.
- Specifies key standards related to signage on University Buildings.
- Identifies the individuals responsible for final determination regarding the acceptability of individual signage proposals.
- Provides for the charging of the signage from proceeds of the gift or sponsorship as well as charging for the cost of removal and replacement of the signage.